In her work, as well as in her product – Sophy gel, Mima Fazlagić incorporated herself. Not only as a medic and nanotechnology scientist, but also as a socially aware and engaged member of the gender which has often been neglected both in the Balkans and globally. The relationship between a woman and her intimate parts has often been the subject of controversy, stigma and tacit shame. Mima and her product, Sophy gel, represent an expression of the great emancipation of every woman, and her right to be young, desirable and nurtured. Her right to enjoy love and retirement, to regenerate and stay a woman after childbirth, when society treats her in a different way. Sophy is special when it comes to that, too – “she” was created from the organic need to encourage every woman and to improve and enrich her life! To lead a healthy life, love and care about the region that is so important to her.